Eaters everywhere across America are discovering the joy of
buying directly from local farmers.
I’ll never forget the first
time I went to a farmers’ market. I hated it.
Like many who buy food
only from the grocery store, I didn’t realize that local farmers can’t produce
every food all year round. I didn’t expect pineapples or anything, but the
extremely limited selection in early spring shocked me: spinach, arugula, green
onions, radishes, and rhubarb. That was it.
I had just moved to Madison, Wisconsin, home of one of the nation’s biggest farmers’ markets. The entire town was abuzz with excitement about the Dane County Farmers’ Market starting up again for the year on the Capitol Square.
Seasoned marketgoers
all knew that the selection of produce expands and changes throughout the year.
For them, the market’s array of offerings was just the first of many. They saw
it as merely an appetizer, a teaser, as they readied themselves for
strawberries, asparagus, sugarsnap peas, and the other treats still to come.
But no one gave me
that memo. And it never occurred to me that the snow had only just melted and
that it takes a few weeks — or months — to grow food.
I went home,
disappointed, and didn’t return until August.
The August market made
me a true believer. Apples, watermelons, and bell peppers in colors I’d never
seen before (purple!), potato varieties with exotic names like Russian Banana
Fingerling, vegetables I’d never even heard of (have you discovered kohlrabi?),
and more. Every farmer’s stand made my mouth water.
I felt like a chump
for missing months of this edible spectacle. And I worked hard to make up for
lost time. I got to know each individual farmer and learn why his or her
offerings were special.
Seeing carrots in red,
purple, and yellow as well as orange hues, I stopped to learn more. The farmer
was busy selling them to the chef of the fanciest restaurant in town. Well, if
they were good enough for him, they were good enough for me. I bought some too.
I asked a farmer with
a dizzyingly diverse display of potatoes which variety I should use in a soup.
“German butterball,” he replied. And he was right. They made the creamiest soup
I’d ever eaten.
“I don’t like
turnips,” I told another farmer. “Try these,” she said, handing me a baby
turnip. Sure enough, they were sweet and delicious, without any horseradishy bite.
And when I got the
food home, it stayed fresh for weeks. Unlike food from the store, it was
just-picked. It did not have to travel across continents or spend time in
warehouses.
I’m not alone. Eaters
everywhere across America are discovering the joy of buying directly from local
farmers. From less than 2,000 farmers’ markets in 1994, the number has grown
to nearly 8,000. You can find one near you using the USDA
website or the
sites Eat
Well Guide or Local Harvest.
At the farmers’
market, labels don’t matter because you can simply ask the farmer how they
produce your food. Instead of looking for an organic label, you can just ask if
a farmer uses chemical fertilizers or pesticides.
Another bonus: You can
meet your meat. And find out exactly how it was raised, including its breed,
diet, and even how it met its end.
The best way to learn
about farming is by simply asking farmers how they do it. If you aren’t sure
whether they’re using pesticides, hormones, or other chemicals, just ask.
Farmers are passionate about caring for their soil and their animals, and many
are eager to share their knowledge to help you make better food choices.
This summer, do
yourself a favor. Visit a farmers’ market, make friends with a farmer, and
you’ll be rewarded with delicious, healthy food.
OtherWords columnist Jill
Richardson is the author of Recipe
for America: Why Our Food System Is Broken and What We Can Do to Fix It. OtherWords.org
