Hamburger hazards and emotions
by Marc Abrahams, Improbable Research
Comes news about how some
people in some places react to hypothetical questions about photographs of
hamburgers. The study, freshly published online, is:
“Hamburger hazards and emotions,” Nina Veflen Olsen, Elin Røssvoll, Solveig Langsrud, Joachim Scholderer, Appetite, vol. 78, 1 July
2014, pp. 95–101. (Thanks to @Neuro_Skeptic for bringing this to our
attention.) The authors, at Nofima, Oslovn, Norway and Aarhus University,
Denmark explain:
“Previous studies
indicate that many consumers eat rare hamburgers and that information about
microbiological hazards related to undercooked meat not necessarily leads to
more responsible behavior.
“The respondents were
instructed to imagine that they were served the hamburger… We analyzed the data
by means of a multivariate probit model and two linear fixed-effect models.
“The results show
that confrontation with rare hamburgers evokes more fear and disgust than
confrontation with well-done hamburgers, that all hamburgers trigger pleasure
and interest, and that a consumer’s willingness to eat rare hamburgers depends
on the particular type of emotion evoked.”
Here’s detail from the
study:
- See more at:
http://www.improbable.com/#sthash.94LnAq4q.dpuf
