In
Charlestown, and elsewhere, only when they tell us what we want to hear
From: Princeton University
If scientists want the public to trust their research suggestions, they may want to appear a bit "warmer," according to a new review published by Princeton University's Woodrow Wilson School of Public and International Affairs.
The review, published in the Proceedings of the National Academy
of Sciences (PNAS), shows that while Americans view scientists as competent,
they are not entirely trusted. This may be because they are not perceived to be
friendly or warm.
The Wilson School's Susan Fiske finds that scientists have earned
the respect of Americans but not necessarily their trust.
"Scientists have earned the respect of Americans but not
necessarily their trust," said lead author Susan Fiske, the Eugene Higgins
Professor of Psychology and professor of public affairs. "But this gap can
be filled by showing concern for humanity and the environment. Rather than
persuading, scientists may better serve citizens by discussing, teaching and sharing
information to convey trustworthy intentions."
Fiske has long studied the psychology behind individual intent and
motivation. Her research demonstrates that, while expertise is an essential
ingredient for credibility, appearing trustworthy is equally as important.
Humans are hardwired to detect intent, quickly determining who is friend or
foe. And they trust others that seem like themselves, deeming them as warm and
trustworthy.
Eventually, a person will decide whether the other individual is
competent enough to act on their intentions.
Read more at Princeton University.