NYU Langone Medical Center
Some six years out from New York City's attempt to curb the obesity epidemic by mandating calorie counts in chain restaurants, researchers at NYU Langone Medical Center have found that calorie labels, on their own, have not reduced the overall number of calories that consumers of fast food order and presumably eat.
In a report to be published in the November issue of the journalHealth
Affairs, the NYU Langone team describes its analysis of information
gathered from 7,699 fast-food diners in New York City and nearby New Jersey
cities.
The study, in which researchers compared food orders in places
with and without calorie counts, is believed to be the first long-term analysis
of the effects of menu labeling in the United States.
Researchers say it also
offers early evidence of its possible impact as the federal government prepares
to introduce the policy nationwide in December 2016 as part of its Affordable
Care Act.
Researchers found that the average number of calories bought by patrons at each sitting between January 2013 and June 2014 was statistically the same as those in a similar survey of 1,068 fast-food diners in 2008, when New York City initially imposed menu labeling. Diners were surveyed at major fast-food chains: McDonald's, Burger King, KFC, and Wendy's.
Calorie counts in the 2013-2014 analysis averaged between 804
and 839 per meal at menu-labeled restaurants, and between 802 and 857 per meal
at non-labeled eateries; whereas, they averaged 783 per meal for labeled
restaurants and 756 per meal for non-labeled restaurants shortly after the
policy was introduced.
For the surveys, diners entering the fast-food restaurant were
asked to return their itemized receipt to research assistants and answer some
follow-up questions in person in exchange for two dollars.
"Our study suggests that menu labeling, in particular at
fast-food restaurants, will not on its own lead to any lasting reductions in
calories consumed," says study senior investigator Brian Elbel, PhD.
Elbel, an associate professor in the Department of Population
Health at NYU Langone and at the NYU Wagner Graduate School of Public Service,
says that while it is important to acknowledge the limitations of the
menu-labeling policy by itself, a combination of policies, such as marketing
regulations or price subsidies for healthy foods, may have a positive impact on
the nation's obesity epidemic.
There is still cause for optimism, he says, because the current
and previous studies show at least some awareness of the bloated calorie counts
in most fast food. "People are at least reading the information, some are
even using it," says Elbel, pointing out that among the study results from
2008, some 51 percent of survey respondents reported noticing the calorie
counts, and 12 percent claimed that it influenced them to choose a
lower-calorie item, even if it did not reduce overall caloric intake.
However, the number of people paying attention to the calorie
counts diminishes over time. Elbel notes that at the start of the 2013 study,
45 percent of survey respondents said they noticed the calorie counts, a
decrease from 2008 levels. As the study continued, this number dropped six
months later to 41 percent and dropped again in 2014, to 37 percent, in the
last set of surveys.
An estimated third of adult Americans are obese (with a body
mass index of 30 or more), and that number is expected to rise to 42 percent by
2030, among the highest of any country in the developed world, he says.
Elbel says continued and closer monitoring of the impact of menu
labeling should also boost success rates by showing more clearly where, for
whom, and what kind of labeling shows the most promise.
Potentially, he says,
"labels may yet work at non-fast-food, family-style restaurant chains, or
for specific groups of people with a greater need than most to consume fewer
calories and eat more healthily. We will have to wait and see, while continuing
to monitor and analyze the policy's impact."
