Cutting down on garbage
Arizona State University
In the United States, where food is relatively easy to come by for most of the population, roughly $165 billion worth of it is wasted every year. That's enough to fill 730 college football stadiums. And of the food that is wasted, the majority of it is at the household level.
"In
a consumer-based culture, food can become easily devalued, especially when it's
relatively cheap, as it is in the U.S., for the most part. And that ends up
being a driver for food waste," said Chris Wharton, assistant dean of
innovation and strategic initiatives at Arizona State University's College of
Health Solutions.
"But
if you can show people how much they're wasting and what that means in terms of
dollars and cents or lost opportunities for their kids to eat nutritious fruits
and vegetables, then you have put value back in the food, and that could
potentially drive down food waste."
Wharton and colleagues recently published a study on the subject in the journal Resources, Conservation and Recycling that employed a values-based intervention in an attempt to reduce household food waste in 53 families in the Phoenix area. The study was funded by a $100,000 grant from Rob and Melani Walton Sustainability Solutions in partnership with the city of Phoenix.
Over
the course of five weeks, the families that participated in the study were
given instructions to read and view different educational material each week
that focused on such topics as proper food storage and how to decipher
expiration dates. Along with each week's topic, the educational material also
highlighted three values commonly associated with food: cost, health and
environmental impact.
"Food
waste is as much about the knowledge and the skills needed to reduce it as it
is about the values we associate with the food that we buy," Wharton said.
At
the end of each week, participants weighed and logged how much food waste they
had accumulated using a clear plastic bin to store the waste and a food-grade
scale to weigh it.
"That was one of the novelties of the study, because that type of objective measurement hasn't really been employed before," Wharton said.
"Food waste --
like so many other things that we throw out every day, like plastic -- it just
goes into this magic bucket, the trash can, and it just disappears. But if you
can see it, then it starts to tell you something about what it means for that
to accumulate, day to day, week to week, month to month, year to year."
In
fact, in qualitative data obtained from participants' exit interviews following
the study, several families reported that watching their food waste build up in
the clear bin acted as a sort of feedback mechanism that prompted them, and
even their kids, to want to waste less.
The results of the study showed that the intervention was successful in reducing the families' food waste by an average of 28%.
And in a follow-up measurement
taken two weeks after the intervention, researchers noted a slight increase in
food waste from the families' postintervention percentage, but still an overall
significantly lower percentage of food waste than their baseline amount,
measured before the intervention.
While
those results are statistically significant, the study only scratched the
surface of understanding the values we associate with food and how they
influence food waste behavior. Going forward, Wharton and his colleagues want
to learn more about that in order to develop a predictive model to improve
future interventions.
"The
approach to revaluate food by trying to attach it to concerns about the
environment or health or finances played out interestingly, because different
participants found different things more or less important, so it's not totally
clear yet what all the drivers of food waste are amongst individuals," he
said.
"There's
some sense (according to research) that the elderly may waste a little bit less
than younger generations or that wealthier families waste a little bit more
than less wealthy families. But there's just not any real consensus in the
literature on what predisposes people to waste more or less. There are lots of
factors that I think could be really important, like culture, emotions and
habitation. And if we can figure out what those are, we can develop better
interventions."
Wharton
encourages any families interested in reducing their own food waste to visit
the website where the same educational materials used by study participants are
accessible to the general public.
"Certainly
any family can do this," he said. "It just takes a little
initiative."