There's plenty of environmental content on TV — if you like misleading ads
Peter Dykstra for Environmental Health News
It
would seem that day is here.
But it’s nothing like I imagined: It’s in ad breaks, where nature awaits in abundance to make us rich, or make us healthy, or kill us. Let me count the ways.
- Gold: Hollywood geezers like William Devane pitch us in TV
ads on gold, an investment so safe it’s been locked underground for eons.
Gold, we’re told, is a hedge against global instability. By the way,
modern gold mining often employs cyanide to
leach out gold flakes.
- Glyphosate: Following a blockbuster $275 million jury verdict in
a 2019 case involving a gardener’s health claims, trial lawyers’ interest
grew from a flock to a swarm. Much larger class action suits with
potential payouts in the billions emerged. Broadcasters and website
operators as a rule don’t disclose ad sales figures, but the American Tort
Reform Association says glyphosate law firms have spent $131 million on
625,000 ads since 2015.
- Mesothelioma: At an estimated 3,000 new U.S. cases per year,
the disease may actually have fewer actual cases than it has those
ubiquitous TV ads about it. For years, viewers have heard a mournful voice
pushing the free info at www.mesobook.com on
this asbestos-related ailment. While the law firm Maune Raichle Hartley
French & Mudd distributes the book and promises that meso cases are
“all we do,” quite a few other big firms take meso clients as well.
- Talc: The link of talc – a.k.a. good ol’ baby powder —
to asbestos-related diseases has spawned its own frenzy of
whiplash-lawyer ads.
- Camp LeJeune: The sprawling North Carolina Marine training base
fed contaminated water to its troops, support staff and neighbors for more
than 30 years. When President Biden signed a bill offering more than $2
billion in settlement funds for victims in August, trial lawyers went on
an advertising rampage,
reportedly buying at least $45 million in local and late night TV time to
pitch their services for contamination cases
- Oil: But the real money may be in not how much harm exists
in lawyers touting the risks in some pesticide and cosmetics products, but
in petrochemical makers telling us that they’re really good citizens after
all. The trade group American Petroleum Institute and Big Oil firms shower
news and public affairs shows with ads about their clean energy efforts.
Drexel University Professor Emeritus Bob Brulle has estimated that the
transfer of money from Big Oil to Big Broadcast is “in the billions” over
the years.
This
month the airwaves are extra-rotten with cash from both political parties. Few
of these ads discuss broad visions or aspirations. They overwhelmingly focus on
opponents’ moral failings, leaving viewers to conclude that both major parties
are hopelessly corrupt. And while there may be a large element of truth to
this, it doesn’t leave many of us hopeful that we’re up to tackling climate
change any time soon.
And
those ads reporting staggering winnings for a few victims of mesothelioma or
glyphosate? Those funds are often diverted to pay trial expenses and attorney
fees of 40% or more of the judgement.
And
who walks away clean from all of this? The broadcasters and web operators who
sell the airtime and webspace for those billions of dollars.
Peter Dykstra is our weekend editor and columnist and can be
reached at pdykstra@ehn.org or @pdykstra.