Current labels rarely clear or accurate
Cornell University
A survey of consumers found that certain wording -- "best
by," as opposed to "best if used by," for example -- had the
potential to reduce food waste, but that results varied depending on the type
of food in question. Predictably, the more perishable a food item, the greater
the likelihood of discarding it.
This work has implications for both policy proposals regarding
date labels and the market impacts of reducing food waste.
"Some consumers might do a sniff test to see if food is still good, while others might just look at the date label and throw it away," said Brad Rickard, professor in the Charles H. Dyson School of Applied Economics and Management, and senior author of "Date Labels, Food Waste and Supply Chain Implications," which published in the European Review of Agricultural Economics.
"And the truth is, with very few exceptions, these date
labels that are used in the United States are not regulated," Rickard
said. "And they're not food safety dates; they're just food quality
dates."
Co-authors were Shuay-Tsyr Ho, assistant professor of
agricultural economics at National Taiwan University; Florine Livat, associate
professor of economics at the Kedge Business School in Talence, France, and a
former visiting scholar at Dyson; and Abigail Okrent of the U.S. Department of
Agriculture's Economic Research Service.
Rickard and his colleagues found that the words "use"
or "use by" seemed to speak more directly to the perceived food
safety implications of consuming food past the date listed on the package, and
could therefore lead to an increase in food waste. The wording "best
by" seemed to refer solely to food quality beyond a certain date and led
to less waste.
The motivation for this work, Rickard said, stems from the
"wild west" landscape of food date labels which is expected to be
driven, in part, by manufacturers' desire to sell more product. Nearly a year
ago, the Food Date Labeling Act was introduced in both the U.S. House of
Representatives and the Senate in an effort to reduce the discarding of safe
food.
"You go into the yogurt section at the grocery store,"
he said, "and you see many different labels -- some say 'use by,' some say
'best by,' some say 'best if used by' or 'fresh by,' 'sell by.' And there are
no rules about this."
In the survey, the researchers asked participants to rate, on a
1-5 scale (5 being extremely likely) their likelihood of discarding 15
different food and beverage items that were one day past the stated date code.
In the first section of the survey, the question included only the expiration
date code (i.e. date/month/year); the second section repeated this exercise but
with both a date code and a date label that included one of 10 different
wording variations.
Four of the date label variations followed those that have been
widely adopted in the U.S.: "Best if used by"; "Best by";
"Use by"; and "Sell by." The other six featured a date
label and a biosensor, a visual indication of food quality. Biosensors -- which
detect microbe growth and change colors accordingly -- are popular in some
European markets, but are not as common in the U.S.; for the survey, the
researchers chose biosensors with the colors green (fresh), blue (less fresh)
and purple (past fresh).
The 15 food items selected for the survey -- including bread,
cookies, chicken, packaged salad greens and canned soup -- all typically use
date labels. Survey results showed an increase in discard intentions with the
"Use by" and the "Best if used by" date label, inferring
that food with these date labels were more often discarded and replaced.
Rickard also said the novelty of the biosensor technology
resonated with the U.S. survey participants, and when it was presented to
participants as green (fresh), it led to substantially lower discard rates.
One of the unintended consequences of a more uniform approach to
date labels, the researchers note, is a potential increase in food waste
depending on the wording of the label, as well as an increase in the
re-purchasing of perishable items high in protein, fat and cholesterol.
"If you tell all food manufacturers that all their 'best
by' dates are now going to 'best if used by' dates, that might actually
increase food waste," Rickard said.
This research was supported by a grant from the USDA National Institute of Food and Agriculture, as well as through the USDA Hatch Project NYC.
