Turn it off, or at least turn off the internet
By University of Texas at Austin
According to the Pew Research Center, 91% of Americans now own a cellphone with internet access, a significant increase from just one-third in 2011. Another study reports that, on average, people spend 5 hours and 16 minutes per day looking at their screens.
This surge in smartphone use has fueled growing concerns
about its psychological impact. A 2022 Gallup Poll found that 58% of
American smartphone users—including 80% of those under 30—worry they spend too
much time on their devices.
New research by Adrian Ward, associate professor of
marketing at Texas McCombs, validates those worries and suggests a remedy. In a
controlled experiment, he found that just two weeks of blocking mobile internet
from smartphones improved three dimensions of psychological functioning: mental
health, subjective well-being, and attention span.
“Smartphones have drastically changed our lives and behaviors over the past 15 years, but our basic human psychology remains the same,” Ward says. “Our big question was, are we adapted to deal with constant connection to everything all the time? The data suggest that we are not.”
Ward conducted the study with an interdisciplinary team of experts in psychology, psychiatry, and consumer behavior, including Noah Costelo of the University of Alberta, Kostadin Kushlev of Georgetown University, Michael Esterman of Boston University, and Peter Reiner of the University of British Columbia.
Blocking Browers and More
The researchers conducted a four-week randomized controlled
trial in which 467 participants, average age 32, were asked to install an app
on their smartphones. The app blocked all internet access, including browsers
and social media, only allowing calls and text messages.
Participants could still access the internet through
computers at home, work, and school, but they were no longer constantly
connected to the online world.
To assess the effects of the intervention over time, participants were randomly split into two groups. One group activated the app for the first two weeks and then got internet access back. The other blocked the internet during the latter two weeks.
Using both self-reported assessments and objective
computer-based tests, the researchers measured participants’ psychological
functioning at the beginning, middle, and end of the four weeks.
Overall, they found that blocking mobile internet for two
weeks led to notable improvements in mental health, subjective well-being, and
sustained attention.
- 91% of
participants improved on at least one of the three outcomes.
- 71% of
participants reported better mental health after the internet break than
before it. The average degree of improvement in symptoms of depression was
larger than that reported in multiple studies of antidepressant
medications.
- Attention
spans improved by an amount equivalent to reversing 10 years of
age-related cognitive decline.
- The
benefits of blocking mobile internet seem to increase over time.
Experience-sampling data showed that people felt progressively better day
by day during the intervention period.
More Time Offline
These effects on psychological functioning can be explained
by how blocking the mobile internet affected participants’ daily lives, Ward
says. Rather than watching more TV or movies, they “increased time spent in the
offline world. That’s doing hobbies, talking to people face-to-face, or going
out in nature. They got more sleep, felt more socially connected, and felt more
in control of their own decisions.”
For marketers, Ward says, the findings suggest a huge
appetite among consumers for technologies that stimulate them less and thus
help them reduce their time online. For example, a company might move to a
subscription-based business model so users aren’t bombarded with flashy ads
begging for a click.
Employers might offer apps to help employees become happier and more productive by cutting back their mobile internet consumption, he says.
But he recommends giving workers the option of whether to
buy in. In the study, only 57% of participants followed through on installing
the app, and only a quarter went the full two weeks offline.
“Maybe you put it to a vote, and people will choose to vote
for it,” says Ward. “The fact that 80% of people think they use their phones
too much suggests that maybe they will.”
Reference: “Blocking mobile internet on smartphones improves
sustained attention, mental health, and subjective well-being” by Noah Castelo,
Kostadin Kushlev, Adrian F Ward, Michael Esterman and Peter B Reiner, 18
February 2025, PNAS Nexus.
DOI:
10.1093/pnasnexus/pgaf017